I have to confess, when I saw the BBC tweet (and yes, I’m a bit of a twitter addict now, so be sure to follow me at twitter.com/JediGamer!) that Disney had purchased Marvel comics, I thought it was a joke. But soon the news spread like wildfire across the web and traditional news sources. Spider-Man and Wolverine are joining forces with Mickey Mouse and Donald Duck. And I for one am thrilled!
Sure, this will take time to develop. Disney didn’t purchase Marvel for a quick turn around. Instead, this is a strategic investment in a catalog of characters that will go long into the future. Disney isn’t going to tick off those companies with licenses for movies, merchandise or theme park attractions. Instead, they will allow this to play itself out while strengthening those characters.
If there is one thing the Walt Disney Company and Marvel Comics have in common, it’s telling character driven stories. Sure, both have had their mistakes. For every “Home on the Range” there has been a “Spider-Clone” story. But both companies have traditionally churned out fantastic stories based on tremendous characters. With the current corporate culture that Bob Iger has brought in, this looks to be a profitable endeavor for both companies. And I can’t wait to see how this plays out in all forms of media including the theme parks.